Four reasons to integrate your B2B and/or B2C ecommerce website with your ERP

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If you’re reading this, congratulations! You’ve realized that a strong web presence is crucial to increasing your customer base and selling more to existing customers, regardless of what industry you’re in or what channels you sell through.

But how will you manage all those new customers and transactions with your current systems without having to add more resources or duplicate efforts?

There’s good news. Integrating your B2B/B2C ecommerce website with your ERP software has a number of benefits to help you sell more, more efficiently.

Here are four reasons your site should integrate with your ERP software financial package:

  1. Website is available 24/7: The ERP ecommerce website is available and accessible by your customers 24/7, so your customers can place orders at their convenience. The website can take orders even when your ERP system is offline. The orders are simply queued up and synced back to the ERP when the connection is re-established. There is no need to miss an order or inconvenience your customers.
  2. Easier data access for your customers: You can give your customers access to a great deal of valuable information around the clock. Accessing this information online allows your customers to see it when they need it without having to contact you to find it for them. With a full bi-directional integration, this information can include order history, invoice history, shipment tracking, username and password management, and re-order capabilities.
  3. Reduction in Order Entry Errors: Manual re-keying of data is a major source of problems for a business. It can lead to increased employee costs to find and fix the problems, to angry customers, and potentially to losing business. Therefore, anything that can be done to eliminate manual re-keying is incredibly valuable. By integrating your website with your ERP, you can eliminate the manual re-keying of data. The orders placed on the website are automatically transferred into your ERP in the proper format and with the correct information available for your in-house order process.
  4. Better utilization of employee time: Automation allows your employees to focus on growing the business, increasing sales, and customer relationship building instead of manually re-keying data, chasing order information for customers, or answering questions that could be better answered on the website. With real time data synching between the ecommerce website and your ERP; you, your bottom line, and your customers will appreciate the benefits.

Website Pipeline designs, builds, hosts and supports ecommerce websites featuring real-time, bi-directional integrations with popular ERP systems.

Watch this two minute video Website Pipeline: Customer Self-Service Portal for Sage ERP and Microsoft Dynamics, and contact us to learn more.

Testimonial Tuesday

Silver Streak sees record-breaking sales from new Website Pipeline site

“We recently launched our new website developed by Website Pipeline. We had been selling through our own website for many years, but wanted to update to a site that would streamline the ordering process for our customers as well as our office and warehouse staff.  Since the launch of the new WSP site we have received compliments from our customers regularly on our new site for the intuitive design and the account features that integrate into our accounting software.

Dan Pennell and the rest of the development team were attentive and responsive to our business requirements for the site. They brought many options to the table to give us several choices in enhancing the design and layout, while always keeping the focus of the project on functionality and ease of use for our customers.

In each of the past 3 months since launching the site from Website Pipeline we’ve had record breaking sales from the site. Website Pipeline delivered on their word – we received a robust website with a design layout to entice our customers and keep them digging through our products, resulting in a significant boost in sales!”

- Dawn Jackson, Silver Streak www.silverstreaks.com

Watch this 2 minute video on customer self-service portals with ERP integration, and Contact us to learn how you can get a boost in sales while streamlining processes by implementing an ecommerce website with ERP integration powered by Website Pipeline.

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Website Pipeline Joins Dynamics GP User Group as Premium Member

Website Pipeline has become a Premium Partner member of the prestigious Dynamics GP User Group (GPUG).

GPUG is an independent group of Microsoft Dynamics GP software users, partners, industry experts and representatives of Microsoft Corp. GPUG is recognized by Microsoft as the official user group for its Dynamics GP business software. Website Pipeline’s participation in GPUG demonstrates its commitment to the Microsoft Dynamics GP community and provides the organization with new ways to share its expertise.

“Having been a member of GPUG at my previous organization, I’m confident that Website Pipeline will be a valuable addition to the community,” said Darcy Boerio, Channel Development Manager. “B2B eCommerce is a topic that’s on the minds of many GP users. We’re eager to learn from the other members about the challenges they face and how we can help them get, keep, and grow their customers with GP-integrated customer self service portals.”

“Our Premium Partner members are an integral part of the GPUG community. They bring innovative solutions, strategies and expertise to the group, which is of immense value to our members,” said Kim Peterson, GPUG Director. “GPUG will work hand in hand with Website Pipeline to increase the value of the community by offering Dynamics GP users many useful benefits. We’re pleased to welcome Website Pipeline, and we look forward to their contributions to GPUG.”

ABOUT WEBSITE PIPELINE

Website Pipeline designs, builds, hosts and supports eCommerce solutions that integrate with a variety of ERP software packages. We take our in-depth knowledge of eCommerce, general business processes, and ERP integration software and combine them with your business goals to provide a solution that meets your needs.

The Website Pipeline eCommerce solution provides highly functional Business to Business (B2B) and Business to Consumer (B2C) customer self-service portals that can be integrated with many of the mid-market ERP financial software packages.

ABOUT GPUG

The Dynamics GP User Group (GPUG) is an independent, user-driven organization that helps individuals and company members maximize the value they receive from Microsoft Dynamics GP. Members learn, network and share expertise through educational events, webinars, training courses, virtual collaborative meetings, regional networking opportunities and a vibrant online community. Established in 2006, GPUG is approximately 4,500 organizations strong, and dedicated to creating deep, intimate learning opportunities for our members.

A Flood of Orders – Help!

Having trouble managing a sudden influx of orders in your Sage 100 ERP?

So you’ve expanded – or are ready to expand – your business to ecommerce, allowing your customers to view inventory levels and place orders 24-7 through a website or customer self-service portal. With this expansion, you’ll be seeing a substantial increase in order volume. How do you handle this influx of orders without disrupting your current ordering process?

If you don’t have the infrastructure in place to fulfill the orders in an accurate and timely manner, not only will you be spending too much time on manual processes, but you run the risk of creating unhappy customers, which can undo all the good work you’ve done to increase sales.

Before you find yourself overwhelmed by the efforts required to generate and fulfill these orders, ask yourself:

  • How will I get my product information, inventory levels, and pricing into my ecommerce site?
  •  How will I get the orders back into Sage 100?
  •  How will I accurately capture Receipt of Goods, physical inventory counts, and inventory transfers into Sage 100 so my site accurately reflects current inventory levels?
  •  How can I streamline the sales order picking/shipping process to increase order velocity?

Join ScanForce and Website Pipeline to learn how implementing a Sage-integrated end-to-end order management process can position you to sell more, more efficiently.

Register today!
A Flood of Orders – Help!
Wednesday, April 8 at 11 a.m. PT / 2 p.m. ET

 

Success Story

New mobile-friendly website helps QMH exceed customer expectations

QMH Quality Material Handling of Southern California wanted to create a flawless user experience for their customers while upholding their 24 year reputation for unequalled service and product excellence.

The team at Website Pipeline worked with them to understand their goals and build a mobile-friendly ERP-integrated site to strengthen their customer relationships.

Visitors to http://www.qmhinc.com can view enhanced photos and detailed information on the company’s wide array of material handling equipment products, Customers can search for products, place orders, track order and shipping status, view invoices and more – anywhere, anytime, on any device.

Read the full press release here:

Southern California’s QMH Quality Material Handling, Inc. Launches New Mobile-Friendly Website

Applying lean principles to purchasing

 How e-commerce improves flexibility, capacity and efficiency

We all understand the tenets of lean to eliminate waste within the supply chain, but the largest challenge most manufacturers and distributors face is balancing production schedule to the rate of consumption of their customer’s customer. In today’s world, lean and enterprise resource planning (ERP) must coexist, and e-commerce is the bridge to leveling the workload.

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Effective Meetings | Daily Stand Up Meetings | Website Pipeline

Time to Stand Up for Meetings

Much has been written about efficient meetings. Good meetings improve performance, while bad ones are productivity killers. Either way, meetings have a profound impact on people’s self-worth. If you fall into the camp that views meetings as a waste of time, you’re the perpetrator of a weakened office. Continue reading

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Website Protection: The end of SHA-1 Certificates

At Website Pipeline, we’re dedicated to ensuring sites are not only secure, but also available to the widest audience. In the coming months, both Google’s Chrome browser and Mozilla’s Firefox browser are changing their policy with respect to certain website certificates. We are aware of these changes, and need to make our customers aware to ensure customer sites continue to be secure and available to all visitors.

Google Chrome, Mozilla Firefox and SHA-1

Google will be making changes to its Chrome browser in upcoming versions to change
the way they treat certain website certificates based on their digital signature. Continue reading

SSL 3.0 POODLE Vulnerability Notification

recently announced vulnerability in SSLv3.0, dubbed POODLE, may allow attackers to see encrypted traffic in plaintext. In response to this vulnerability, Website Pipeline has disabled SSLv3.0.

Modern browsers are not affected by this change as they default to more modern encryption protocols. Internet Explorer 6 users may need to enable support for TLS1.0 to access secure sites. Internet Explorer 6 accounts for less than 1% of traffic across all Website Pipeline networks, so the likelihood of negative impact to your customers is minimal.

For full technical details about the vulnerability, please see Google’s paper on the vulnerability.
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