Sage Partner Podcast – Website Pipeline – Brian Seidel

Listen to this podcast
In this episode Ed Kless interviews Brian Seidel, CEO and co-founder of Website Pipeline about how his company is to small and medium businesses what the ATM was to banks.

Website Pipeline designs, builds, hosts and supports eCommerce solutions that integrate with a variety of ERP software packages. We take our in-depth knowledge of eCommerce, general business processes, and ERP integration software and combine them with your business goals to provide a solution that meets your needs. Our goal is to have satisfied customers that give us A grades.

Website Pipeline hires new Technical Analyst / Project Manager

bruce-brownBruce Brown joins Website Pipeline in Greenville, South Carolina as a Technical Analyst / Project Manager. He has ten years ERP consulting experience with two Sage consulting practices, both having won multiple President’s Circle awards.

Bruce is certified for Sage 500 ERP core, distribution, and manufacturing and for Sage X3 ERP distribution and manufacturing. He began consulting work after holding management positions with firms in health care, general aviation, and technology sales.

Consulting assignments provided the opportunity to work in a number of industries including food, armaments, appliances, commercial vehicles, concrete products, and purchasing cooperatives. Bruce worked with companies ranging in size from start-up to $100MM.

His proficiencies include conducting business process reviews, preparing software enhancement specifications, developing project plans, migrating legacy data, conducting conference room pilots, assisting with change management tasks, conducting user training, and preparing technical documentation.

Bruce was acquainted with Website Pipeline through joint projects with his former consulting firm. “The project managers were enthusiastic about the company and complimentary of the working relationship. I could not believe my good fortune when invited to interview. During the interview process every person I met was skilled and filled with tremendous enthusiasm for what was happening with the company. Working with this team is a challenge and a great deal of fun!”

Bruce holds a Bachelor of Science degree in Business Management from Bob Jones University. He is currently pursuing a CPIM certification from APICS.

He resides in Zirconia, North Carolina and when away from the office he pursues interests in photography, target shooting, and high performance driving events.

Looking for future talent at Clemson University career fair


Every year we find ourselves at university career fairs.  Earlier this year we hired 3 new developers that were recent graduates from Clemson University and The University of South Carolina.  We are always on the look for great up-in-coming talent.

If you are interested in working for Website Pipeline and like a fast paced and exciting work environment, then please feel free to contact us directly.



ISM Announces Strategic Partnership With Website Pipeline

The last year has brought many changes in technology and also to ISM. In 2013 ISM began to review the solutions and third-party partners they align with to bring solid products and technology solutions to our customers throughout the country and across many industries. ISM retired its ecommerce offerings in 2013 to focus in on its core products. However, that does not mean they have lost their passion for ecommerce.

With the ringing in of the New Year come new opportunities and alignments.

ISM-Logo ISM worked with the Website Pipeline team over several years. ISM and Website Pipeline companies share the same enthusiasm for web and ecommerce technology. ISM will join forces in 2014 to present Website Pipeline’s ever growing product and feature list for ecommerce to their customers.

“We feel they have much to offer our customers in the wide array of industries represented. Website Pipeline offers turnkey ecommerce solutions as well as robust B2B portal technology, also know as Customer Service Automation.” – Angela Goldsmith, ISM

“We appreciate our long-standing relationship with ISM. They are a great partner and an asset to the Sage Software community. We look forward to what we can accomplish together through this stategic partnership” – Brian Nunes, Website Pipeline

To arrange an introductory call or demonstration with Website Pipeline, please call Brian Nunes at 800-266-3579 ext. 127 or email To learn more about Website Pipeline, please visit their website at

Website Pipeline is Ranked among the top 5000 fastest growing private companies in America.

You can learn about ISM by visiting

Starting the new year with a bang!

Website Pipeline starts off with a bang

Website Pipeline starts off with a bang

Website Pipeline located in Greenville, SC has started 2014 with bang. 7 new employees are now a part of the family here at Website Pipeline. After having a record year in 2013, Website Pipeline is increasing its development staff by bringing 4 new developers on board. They have also hired 3 new employees to the sales and marketing team.

“We have some pretty aggressive goals for 2014, and finding talent to help accomplish those goals is a high priority. We are always on the look-out for good talent, and expect to bring on new employees this year.” – Brian Seidel (CEO), Website Pipeline.

Website Pipeline designs, builds, hosts, and supports B2B Customer Service Automation Portals. Website Pipeline’s Customer Service Automation Portal does the same thing for wholesalers, distributors, and manufacturers that ATM machines did for the banking industry 20-30 years ago. It gives your B2B customers a 24/7, online option to do the things they currently have to do through your customer service staff – by phone, fax, email, and mail (things like place orders, get inventory levels & pricing, track shipments, print and pay invoices, etc). If you are running a Sage ERP – you already have most of your work done – because Website Pipeline syncs all of the business data the portal needs directly from your ERP.

Sage Inspires a large turnout in Barbados & Jamaica

Over 200 partners and customers in attendance at each event in Barbados and Jamaica. The Caribbean islands are certainly an area of major activity for Sage. The sessions where informative and the customers where eager to participate in sharing their experiences and issues. A top notch crew from Sage was on hand providing great content and tackling a host of questions from Sage users.

Website Pipeline was a proud sponsor of this event, and we look forward to supporting Sage in many cities to come.
To learn more about upcoming Sage Inspire Tour events in your area, go to

Website Pipeline sponsors Sage partner reception

Website Pipeline sponsors Sage partner reception

JoJo's Jerk BBQ pit in Kingston, Jamaica

JoJo’s Jerk BBQ pit in Kingston, Jamaica






Website Pipeline Recognized on Inc. Magazine’s 2013 List of 5000 Fastest Growing Companies in the United States Three Years in a Row

For the third consecutive year Website Pipeline, a developer of ERP integrated e-commerce sites, secures a spot on Inc. Magazine’s prestigious list of Top 5000 fastest growing private companies.

Website Pipeline, a leader in e-commerce ERP integration, announced that it made Inc. Magazine’s list of top 5000 fastest growing private companies in the United States. With growth at 69% over the past three years, the company has seen a steady rise and has been included on the list for three consecutive years. This year Website Pipeline ranked nationally at #3,964 and in South Carolina at #39. Continue reading

Why Ecommerce with ERP Integration is Important

Ecommerce with ERP integrationEcommerce with ERP integration plugs a business’s ecommerce site directly into their ERP, allowing customers access to a wide array of information. An ERP holds specific information about pricing, payment, shipping and history for each individual customer. It also tracks inventory, sourcing, financials, HR, warehousing and manufacturing information, giving a business an enterprise-level software solution. What’s missing in ERP software is an innate ability to interface with ecommerce. That’s what Website Pipeline does and here is why having this piece is so vital. Continue reading

Sage Payments and PCI Compliance SAQ Types

By Brian Seidel, President/CEO of Website Pipeline, Inc.

Let me start with this general disclaimer: I am not qualified to give professional advice on PCI-compliance… this is just my personal interpretation based on Website Pipeline going through the process of becoming a PCI DSS compliant service provider.


  • Any merchant transacting credit cards has to be PCI DSS compliant – this is not a law, it is part of your contract terms with the CC companies (MasterCard and Visa).
  • A company or software package cannot make you, as a merchant, PCI compliant
  • You have to do deliberate work to be PCI compliant (initially and on an ongoing basis)
  • The likelihood of a merchant that takes credit cards being “PCI compliant” without making a deliberate, focused effort is as likely as someone who travels on airplanes a lot…passing a pilot’s license exam
  • There is no such thing as software that will make you PCI compliant
  • There is only software that is written and managed in a way that allows the merchant to be PCI compliant (if they do OTHER work) while using it
  • By contrast… if software that processes or stores credit cards is NOT “PCI approved” or “PCI compliant”, it prevents you – as a merchant – from being PCI compliant no matter what else you do.

Continue to full article

Website Pipeline Launches New Sage 100 ERP Integrated E-commerce Site for Superior Farms Pet Provisions

New site achieves integration with Sage 100 ERP, Sage Payment Systems and Hubspot marketing software.

Superior Farms ERP ecommerce siteWebsite Pipeline, a Greenville, SC web-development firm, has launched another successful e-commerce site that not only syncs with the client’s ERP and payment services, but with the marketing software as well. Superior Farms Pet Provisions, an all-natural pet treats company, came to Website Pipeline with a very specific list of criteria. They required e-commerce functionality that integrated with their Sage 100 ERP, Sage Payment Services and Hubspot marketing software systems. They also needed to easily add and remove content and products in a simple CMS. Eric Linden, Superior Farms E-Commerce Sales and Marketing Manager, affirmed “We wanted simplicity and ease of use for swapping products and content in and out of the website, and Website Pipeline has been great in this respect. It allows us to focus on selling and less on coding.” Website Pipeline begins every relationship by understanding the needs and goals of the business and devising a plan to meet these goals. Continue reading