Cloudy with a chance of SaaS

Sage Summit 2014
Is your future bright or scary? Understanding emerging cloud/SaaS applications and how they all fit together
Session: SAL-518
Tuesday, July 29
10:30 a.m.–12 p.m. PT

Message from Brian Seidel (session speaker)
Message from Brian Seidel (Session Speaker)

What will you learn at this session?
With lots of cloud/SaaS applications emerging, it’s difficult to keep up with the market and see how they all fit together and how your business may benefit from using them. Brian Seidel, CEO of Website Pipeline, will take a look at some of the emerging trends and popular cloud products for e-commerce, CRM, customer self-service systems, product information management, quote generation, product configurators, email campaign systems, and marketing automation systems. He’ll discuss some of the business pain points they attempt to solve, how they overlap, and how mobile is impacting them all.

Seating is limited, so be sure to logon at and edit your session agenda to add this session.

Sage Summit Platinum sponsor—visit us in booth 907

Website Pipeline

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Birchwood Trading found what they were looking for – Sage 100 user

Website Pipeline with its Sage 100 ERP integration was a great way for us to accomplish both of these goals.

Wholesaler of home textiles. Sage 100 ERP user.

“Our company, Birchwood Trading, was looking for someone who could create a sharp and attractive looking website for our wholesale home textiles business. We wanted to use the website as a tool to attract new customers and also make the ordering process more convenient for our existing customers. In addition to making things easier for our customers, we also wanted to make things easier on ourselves by automating as many non-value added activities as possible. Website Pipeline with its Sage 100 ERP integration was a great way for us to accomplish both of these goals.

During the development of our website, Website Pipeline’s team was very helpful and enthusiastic about our project. Dan Pennell, our project manager, was extremely dedicated to get our website launched on time and looking and functioning exactly the way we wanted it to. It was very reassuring to have someone at WSP who was just as passionate about our website as we were.

We could not be more pleased with how our website turned out. “

- Will Cothran | Birchwood Trading Company


Jack Evans joins Website Pipeline as a Technical Analyst / Project Manager

Jack-Evans1Jack Evans joins Website Pipeline in Greenville, South Carolina as a Technical Analyst / Project Manager. He has over 20 years’ experience working in manufacturing and distribution environments as an engineer, manager, and for the past 10 years implementing and maintaining ERP systems.
Most recently Jack implemented and supported MAS 500 for a South Carolina manufacturer/ distributor and their support operation in the UK. Prior to this Jack lead a companywide implementation of JD Edwards for a former Fortune 500 company, successfully implementing the ERP system at 4 different locations across 3 product lines.

Jack’s extensive manufacturing experience both as an IT customer as well as provider and his leadership/project management background allow him to identify well with and assist customers looking for solutions to their manufacturing and distribution challenges.

Jack has recently relocated the Greenville area. In his spare time Jack enjoys cooking, sea kayaking, fly fishing, and hiking.

Jack holds a Bachelor of Science degree in Chemical Engineering from Georgia Tech and an MBA from Southern California University. After graduating Jack spent 5 years in the US Navy as an officer aboard nuclear submarines.

Sage Partner Podcast – Website Pipeline – Brian Seidel

Listen to this podcast
In this episode Ed Kless interviews Brian Seidel, CEO and co-founder of Website Pipeline about how his company is to small and medium businesses what the ATM was to banks.

Website Pipeline designs, builds, hosts and supports eCommerce solutions that integrate with a variety of ERP software packages. We take our in-depth knowledge of eCommerce, general business processes, and ERP integration software and combine them with your business goals to provide a solution that meets your needs. Our goal is to have satisfied customers that give us A grades.

Website Pipeline hires new Technical Analyst / Project Manager

bruce-brownBruce Brown joins Website Pipeline in Greenville, South Carolina as a Technical Analyst / Project Manager. He has ten years ERP consulting experience with two Sage consulting practices, both having won multiple President’s Circle awards.

Bruce is certified for Sage 500 ERP core, distribution, and manufacturing and for Sage X3 ERP distribution and manufacturing. He began consulting work after holding management positions with firms in health care, general aviation, and technology sales.

Consulting assignments provided the opportunity to work in a number of industries including food, armaments, appliances, commercial vehicles, concrete products, and purchasing cooperatives. Bruce worked with companies ranging in size from start-up to $100MM.

His proficiencies include conducting business process reviews, preparing software enhancement specifications, developing project plans, migrating legacy data, conducting conference room pilots, assisting with change management tasks, conducting user training, and preparing technical documentation.

Bruce was acquainted with Website Pipeline through joint projects with his former consulting firm. “The project managers were enthusiastic about the company and complimentary of the working relationship. I could not believe my good fortune when invited to interview. During the interview process every person I met was skilled and filled with tremendous enthusiasm for what was happening with the company. Working with this team is a challenge and a great deal of fun!”

Bruce holds a Bachelor of Science degree in Business Management from Bob Jones University. He is currently pursuing a CPIM certification from APICS.

He resides in Zirconia, North Carolina and when away from the office he pursues interests in photography, target shooting, and high performance driving events.

Looking for future talent at Clemson University career fair


Every year we find ourselves at university career fairs.  Earlier this year we hired 3 new developers that were recent graduates from Clemson University and The University of South Carolina.  We are always on the look for great up-in-coming talent.

If you are interested in working for Website Pipeline and like a fast paced and exciting work environment, then please feel free to contact us directly.



ISM Announces Strategic Partnership With Website Pipeline

The last year has brought many changes in technology and also to ISM. In 2013 ISM began to review the solutions and third-party partners they align with to bring solid products and technology solutions to our customers throughout the country and across many industries. ISM retired its ecommerce offerings in 2013 to focus in on its core products. However, that does not mean they have lost their passion for ecommerce.

With the ringing in of the New Year come new opportunities and alignments.

ISM-Logo ISM worked with the Website Pipeline team over several years. ISM and Website Pipeline companies share the same enthusiasm for web and ecommerce technology. ISM will join forces in 2014 to present Website Pipeline’s ever growing product and feature list for ecommerce to their customers.

“We feel they have much to offer our customers in the wide array of industries represented. Website Pipeline offers turnkey ecommerce solutions as well as robust B2B portal technology, also know as Customer Service Automation.” – Angela Goldsmith, ISM

“We appreciate our long-standing relationship with ISM. They are a great partner and an asset to the Sage Software community. We look forward to what we can accomplish together through this stategic partnership” – Brian Nunes, Website Pipeline

To arrange an introductory call or demonstration with Website Pipeline, please call Brian Nunes at 800-266-3579 ext. 127 or email To learn more about Website Pipeline, please visit their website at

Website Pipeline is Ranked among the top 5000 fastest growing private companies in America.

You can learn about ISM by visiting

Starting the new year with a bang!

Website Pipeline starts off with a bang

Website Pipeline starts off with a bang

Website Pipeline located in Greenville, SC has started 2014 with bang. 7 new employees are now a part of the family here at Website Pipeline. After having a record year in 2013, Website Pipeline is increasing its development staff by bringing 4 new developers on board. They have also hired 3 new employees to the sales and marketing team.

“We have some pretty aggressive goals for 2014, and finding talent to help accomplish those goals is a high priority. We are always on the look-out for good talent, and expect to bring on new employees this year.” – Brian Seidel (CEO), Website Pipeline.

Website Pipeline designs, builds, hosts, and supports B2B Customer Service Automation Portals. Website Pipeline’s Customer Service Automation Portal does the same thing for wholesalers, distributors, and manufacturers that ATM machines did for the banking industry 20-30 years ago. It gives your B2B customers a 24/7, online option to do the things they currently have to do through your customer service staff – by phone, fax, email, and mail (things like place orders, get inventory levels & pricing, track shipments, print and pay invoices, etc). If you are running a Sage ERP – you already have most of your work done – because Website Pipeline syncs all of the business data the portal needs directly from your ERP.

Sage Inspires a large turnout in Barbados & Jamaica

Over 200 partners and customers in attendance at each event in Barbados and Jamaica. The Caribbean islands are certainly an area of major activity for Sage. The sessions where informative and the customers where eager to participate in sharing their experiences and issues. A top notch crew from Sage was on hand providing great content and tackling a host of questions from Sage users.

Website Pipeline was a proud sponsor of this event, and we look forward to supporting Sage in many cities to come.
To learn more about upcoming Sage Inspire Tour events in your area, go to

Website Pipeline sponsors Sage partner reception

Website Pipeline sponsors Sage partner reception

JoJo's Jerk BBQ pit in Kingston, Jamaica

JoJo’s Jerk BBQ pit in Kingston, Jamaica